Reading startup books is probably one of the most important tasks to do as an entrepreneur, outside of your normal operations. Only with the right knowledge, ...
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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.